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The Footbeats Mission

Our mission is to provide customers with both the best children's shoes and customer service. Our knowledgeable fit specialists provide have the expertise to achieve our mission. We carry a broad selection of top brands and styles to promote healthy foot development. We are a shoe store first and foremost. Always have been, and always will be. Footbeats does "feet" right. This is our specialty, not an afterthought or a department in a larger store. We specialize in service and fit and we are proud to have been serving  our customers for over 30 years. Serving a second generation of customers is very satisfying as a retailer, and our proudest accomplishment.

Footbeats fits feet first; then we sell shoes that fit properly. Different styles of shoes vary as to what shape feet they are best for, which is why we emphasize fit and comfort as well as best style choices for your fashion needs..

Footbeats was founded as a children's footwear specialty store in Holyoke, MA in November 1984. Our first location was in the Holyoke Mall, where we are still located. During the first 10 years, we operated as Kiddie Kobbler, but changed our name to Footbeats to appeal to older children. We expanded with a new store each year for the first 6 years, adding locations in Western MA and CT. In September 2012, we expanded to the Albany NY area with our newest locations. We added women's and men's comfort and wide footwear to our Enfield  location in the late 1990's. When we opened in Canton CT we began as a full service store with a full assortment for the entire family.

We have a 6 step fit process that we do with every customer:

Our Fit


As a shoe store, our first and foremost priority is to fit feet from the earliest walkers for babies, and for every step after that. We provide the same customer service whether you are shopping for the first pair of shoes as we do for our adult and senior customers.


Every location has professional fitting experts with over 20 years experience. Together, we have over 150 years of shoe fitting experience. You can count on us getting the best fit on each and every visit.

Determining the need:

We ask a few questions and listen to what the customer tells us so we can get the right footwear for the foot and occasion.



We measure both feet, because the length, depth, and widths may differ on each foot. This will help us determine where to start with sizing.



Based on the sizing, we will recommend the best shoes to fit each customer.  We will bring out several styles to try and we will make an assessment as to how each style fits. The customer will be asked to walk around in the shoes, as this too, gives us important fitting information. By watching the creasing in the front of the shoe as well as the heal, we can determine whether we have the correct shoe for their feet. We also look at the gait to make sure the shoe is the right weight and flexibility.



This is ultimately up to you, the wearer of the shoe. For children, we will always let the customer know what fits the best, and they will make the final choice that works best for them.


Keeping the foot healthy:

Children’s feet sweat a pint of liquid a day; each foot! So, yes we will recommend appropriate socks for your child's well


Building Relationships:

This service is what sets us apart, building long term relationships with the customer keeps them coming back season after season.


All shoes fit differently. That is why we are here.

Shoes too small can hurt little feet

Shoes too large can change a child's gait

The right fit is important and our main/first priority

Kids feet sweat a pint of liquid a day per foot, so the right socks are very important as well as shoes made from quality breathable materials.

The Importance of Measuring Your Shoe Size

Our feet change as we age. The foot shape of a 1-year-old will not necessarily be the same at 5 or 9 years of age. In regards to adult feet, (yes, our feet change too): as the arch begins to fall with age, the foot lengthens and becomes wider too. You are never too old for a foot measurement.

Shoes should be checked for fit every 3 months for the first 3 years of life, 4 months through the age of 5-6, and 5 months for 6-9 years of age.

The Downside of Hand-Me-Down Shoes

Come in for a Shoe Check!

When you come in for a shoe check to see how your child is developing, and your child has not yet grown, we will let you know that they are not in need yet and recommend when to return.  We find that most parents wait too long to have their child’s feet checked for growth.

Hand me down footwear: we do not recommend handing down shoes to your younger children. Most importantly because the shoe will mold to the first wearer's foot, and then not be comfortable to a different shape foot or a different size foot. A worn shoe will never fit the second wearer as well as the first - the crease may not be in the right spot and hurt the second wearer. If one child toes in, the other will do so as well even if that is not their nature.

Return Policy:

We want to make returns easy for you so if the shoes are unworn, just send them back with the receipt and we will gladly refund or exchange your purchase within 30 days.


If the shoes are not wearing to your satisfaction within 60 days of purchase, please contact us and we will replace the item for you with the same or similar based on the specific issue.  We do reserve the right to inspect the shoes to determine if it is a wear or manufacturer defect. We reserve the right to refuse worn merchandise.


You will be credited the price you have paid for the merchandise less and credits, coupons or frequent buyer discounts. Any BOGO returns must return both pairs or we will refigure the pricing based on the one returned.